What is the future of Influencer Marketing? Will we soon all follow ‘virtual’ influencers, and will avatar-based marketing compete with real life influencers? Why should you consider a Brand Ambassador Program, and how do you set it up?
These are just a few of the questions that will be answered during #11BEGG @ Social Seeder in Vilvoorde. Btw they have an extra large terrace so sunny weather is not an excuse to stay home
Passionated about the MICE (Meetings, Incentives, Conferences, Events & Exhibitions) industry, Mariska founded Word of MICE in 2017. This company connects the MICE industry with the right social media influencers. Word of MICE is much more than ‘just’ an influencer agency and provides their clients with professional advice how to stand out from the market, and how to get in touch with the right target audience. Therefore Word of MICE has recently launched their ‘Academy’ to support the influencers with trends & developments from the industry and beyond.
Mariska is also the President of Meeting Professionals International (MPI) in Belgium and a public speaker.
Tim is a freelance marketing consultant. He organizes and coaches tailor made trainings about influencer marekting for agencies and brands. Tim has worked for the typical influencer brands like several fashion brands, but also for non sexy products like garage doors The much-discussed phenomenon has now grown into a professional sector that, according to Tim, can be approached in a more critical way. In any case, according to Tim, there is definitely a future for influencers. The only question is whether it will look like an episode of Black Mirror or not…
Patrick De Pauw
Patrick is the very inspirational CEO of Social Seeder. As acommercial director for a company in the travel business for over 18 years, he saw the marketing universe changing quickly and discovered the power of word-of-mouth and ambassadorship, and he know spreads the word. Empowering companies and people is about creating a strong community of advocates for your brand or business. Patrick will show you the importance of being relevant to your target audience and the power of word-of-mouth marketing.
Agenda Thursday 7th of June:
- 19h00 – 20h00: Welcome, food & drinks
- 20h00 – 21h30: The future of Influencer Marketing & Ambassadorship
- 21h30 – 22h00: Aftertalk, goodiebag & goodbye
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Questions? Don’t hesitate to get in touch!