Belgian Girl Geeks

#11BEGG – The future of influencer marketing & ambassadorship

What is the future of Influencer Marketing? Will we soon all follow ‘virtual’ influencers, and will avatar-based marketing compete with real life influencers? Why should you consider a Brand Ambassador Program, and how do you set it up?


These are just a few of the questions that will be answered during #11BEGG @ Social Seeder in Vilvoorde. Btw they have an extra large terrace so sunny weather is not an excuse to stay home ;-)

Social Seeder

The speakers:

Mariska Kesteloo

Mariska Kesteloo

Passionated about the MICE (Meetings, Incentives, Conferences, Events & Exhibitions) industry, Mariska founded Word of MICE in 2017. This company connects the MICE industry with the right social media influencers. Word of MICE is much more than ‘just’ an influencer agency and provides their clients with professional advice how to stand out from the market, and how to get in touch with the right target audience. Therefore Word of MICE has recently launched their ‘Academy’ to support the influencers with trends & developments from the industry and beyond.
Mariska is also the President of Meeting Professionals International (MPI) in Belgium and a public speaker.

Tim Thomaes

Tim Thomaes

Tim is a freelance marketing consultant. He organizes and coaches tailor made trainings about influencer marekting for agencies and brands. Tim has worked for the typical influencer brands like several fashion brands, but also for non sexy products like garage doors :-) The much-discussed phenomenon has now grown into a professional sector that, according to Tim, can be approached in a more critical way. In any case, according to Tim, there is definitely a future for influencers. The only question is whether it will look like an episode of Black Mirror or not…

Patrick De Pauw

Patrick De Pauw

Patrick is the very inspirational CEO of Social Seeder.  As acommercial director for a company in the travel business for over 18 years, he saw the marketing universe changing quickly and discovered the power of word-of-mouth and ambassadorship, and he know spreads the word. Empowering companies and people is about creating a strong community of advocates for your brand or business. Patrick will show you the importance of being relevant to your target audience and the power of word-of-mouth marketing.

Agenda Thursday 7th of June:

  • 19h00 – 20h00: Welcome, food & drinks
  • 20h00 – 21h30: The future of Influencer Marketing & Ambassadorship
  • 21h30 – 22h00: Aftertalk, goodiebag & goodbye

Social Seeder, Schaarbeeklei 647, 1800 Vilvoorde

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Questions? Don’t hesitate to get in touch!

Warm Regards,

Kel Wouters

#10BEGG – Digital Speed Dates powered by #digitaleversnelling

Telenet Business recently launched “De Digitale Versnelling”, an amazing initiative allowing small businesses up to 20 people and entrepreneurs to book an expert for free and receive 2 hours (!) of digital advice. And no, you don’t have to be a Telenet customer to participate and there is really no catch Topics wise you can choose between 9 domains: Email Marketing, E-commerce, Social Media, Website, Efficiency & Infrastructure, Online Security, Branding, Online Advertising and Reporting & Conversion. The entrepreneurs who provide the advice are all entrepreneurs themselves like Herman Maes who you might remember from #8BEGG – How to Blog, and yours truly is also one of them.

De Digitale Versnelling

Therefor it seemed really fun to create a spin-off Belgian Girl Geek event and organize Digital Speed Dates @ Telenet powered by De Digitale Versnelling. They said yes so I hope to welcome you all at #10BEGG on the 5th of July Unlike the title might suggest we are not going to look for love… as always we are going to look for inspiration!

The concept:
There will be 9 tables with Experts who will talk about the 9 different topics mention above. So in total you will be able to have 9 speeddates in small groups. During these speeddates you can ask the Digital Experts anything you’d like to know for your company, or for yourself. Of course you can still book an expert after the event if you want to know more via

Agenda 5th of July:

  • 19h00 – 20h00: Welcome, food & drinks
  • 20h00 – 21h30: Digital speeddates (in Dutch)
  • 21h30 – 22h00: Aftertalk, goodiebag & goodbye

Telenet Business, Liersesteenweg 4, 2800 Mechelen (parking is foreseen)

Don’t miss it:
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Questions? Don’t hesitate to get in touch!

Warm Regards,

Kel Wouters

Christopher Avery’s Responsibility Process: book launch event in Ghent

Invitation: book launch event in Ghent on 11 October 2016.


Leadership is innate. The Responsibility Process proves it.

The Responsibility Process is a natural mental pattern that helps you process thoughts about taking or avoiding responsibility.

It’s how you navigate it that determines whether you are leading toward meaningful results or just marking time. Being aware of this process sets you on a new path in your personal growth and leadership.

This book gives you precision tools, practices, and leadership truths to navigate The Responsibility Process and lead yourself and others to freedom, power, and choice.

What to expect

We will welcome you as of 19:00 at Zebrastraat in Ghent with light snacks and drinks. Christopher will present his new book: “The Responsibility Process: Unlocking Your Natural Ability to Live and Lead with Power”, which has just been released. He will share with you his story and how over 25 years of experience led to the writing of this book.

After his presentation there will be time to share your stories, your challenges and co-create some new insights into your own innate leadership gift and how to practice and improve.

You will be able to buy a paperback version of the book at this event, which Christopher will be delighted to sign.

Please RSVP through this link!

If you are looking for a more in-depth event concerning the Responsibility Process, Christopher will also be guiding us through a full-day workshop at the same location. More information can be found here.

#9BEGG – Gamestorming, recap :)

Sunday, June 26, 2016 1 No tags Permalink 8

During the last Belgian Girl Geek Dinner I had the honour of producing a gala workshop at Point Virgule with about 30 attendees. This is called a gala workshop because a large number of people are brainstorming towards a similar goal. We do this by actually splitting the attendees in smaller groups, so interaction can be as intense as possible. Since I had also received the request to get a real taste of Innovation Games® and Gamestorming, I prepared several techniques to run in parallel.

We only had a short evening together, a time restriction that made the endeavour more challenging, especially for me, in order to create a workshop that actually brings value to both attendees and Point Virgule. An added treat to the evening: wonderful food by raw food chef Julie!


The goal of the workshop, which always needs to be clearly defined, was: “How to improve customer acquisition and retention through digital channels?”

A good workshop always follows a clear pattern: start – open – explore – close – end.


As a starter, I introduced very shortly some theory about Innovation Games (Luke Hohmann) and Gamestorming (Dave Gray) and the concept of Artful Participation. This concept from Sociocracy 3.0 is at the heart of any succesful meeting: any participant should ask this question to themselves. “Is my reaction in the moment the best contribution I can make to this collaboration?. Then I introduced the group to our male facilitators for the evening, each had a paper with the technique they were going to use for the exploring part of the workshop. Even though these names might not mean much to the attendees at that point in time, I asked them to Body Vote and choose which technique they wanted to experience.

During the opening we let our brain go wild. We ask questions to awaken more creativity, e.g. “What would Chuck Norris do?”. But in order to get everybody ready for a creative workshop, we need to wake up the creative parts of our brain.


This was done with a fun exercise called “Association Circle”. The attendees stand in a circle and an object is thrown from one to the other. Each time the object is thrown a word is said. The next person then says the first word that comes to mind in association with the previous one. This exercise takes about 3 minutes, but the level of creativity we see coming from attendees after this short start is notably higher than without such a warmup exercise.

Then the 3 groups got started with the main part of the workshop, the Explore phase.

Group 1 did a brainstorm session with a technique called “Prune the Product Tree”. I slightly modified the technique, so the branches that are called “features” in the original technique were now used as communication channels (social media, video, printed press,…). The description of this original Innovation Game can be found here, on the Innovation Games® website.


Group 2 used a technique called Empathy Map. This technique by XPLANE is used to understand the needs and desires of your customers as means to improve your products and services. A detailed description of this technique can be found here, on the Gamestorming website.

9begg empathymap

Group 3 did their session through Impact Mapping. An impact map communicates scope, goals and priorities, but also assumptions on two levels. The first is that a deliverable will support a change in behaviour of an actor, produce an impact. The second is that once the impact is supported, the relevant actor will contribute to the overall objectives. This visualisation makes impact maps a powerful tool for roadmap management.

impact map 9BEGG

You can read all about impact mapping here, on the Impact Mapping website, or buy their book, I highly recommend it.

That leaves us with a lot of information: input from 25 potential customers!

To move on to the closing part of the workshop we needed to get some priorities and actions filtered out of this mass of information. For this, I facilitated Caroline and Ingelien of Point Virgule during a modified version of the NUF test (New, Useful, Feasible). I asked them to use 3 coloured sticky dots to indicate which items in the brainstorm results were for them:

  • New (hadn’t thought about this before)
  • Useful (we can work with this in the future)
  • Feasible (we could actually do this tomorrow already!)

We then transferred the items to a separate chart. After conducting this exercise with group 1, we added them as spectators to group 2 and finally everyone joined for the NUF exercise of group 3.


Each group was then invited, as a closing, to each write an “Achievement Unlocked” card. It can be hard to explicitely appreciate someone for their behaviour. And it can be even harder to accept appreciation. And yet appreciation is something that can have such a big impact on people’s motivation. This is why we created these easy to carry “Achievement unlocked” cards. This concept is of course based on the gamification element of achievements, getting recognition for a certain behaviour or perseverance. Each girl geek also got a pack of 10 cards in the goodiebag, and an online version is available here.

Screenshot 2016-06-26 22.20.33

This brought us seamlessly to the end of the workshop part of the evening, nicely within the timebox of 2 hours that had been evaluated upfront.

To end the session, 2 feedback techniques were introduced: happiness wall and perfection game. With this feedback, I can improve future events an keep on learning.

Screenshot 2016-06-26 22.24.45

As you can see, we used a lot of techniques, which are mostly described online through various sources, just click the links in this post. In order to make a good workshop, I tend to go beyond the boundaries of Innovation Games® and even Gamestorming. I modify techniques to fit my needs, look at the classical brainstorming techniques and create a healthy mix of interesting things to get to the results the customer is looking for. You’ll notice the links direct you different websites.


Other techniques buried in the different workshops were:

If you want to learn more about how to apply these techniques, get to work with a lot more of them and learn how to create your own successful internal workshops, workshops with clients, and even modify techniques, Co-Learning offers 2-day certified Innovation Games® masterclasses (but we go broader than Innovation Games®, I promise). You can find all the details on this website.

I hope to meet you again in the near future!