Last Saturday, we had a session about how to blog at Intracto in Herentals with an amazing view. There, Herman Maes, presented us with the tips and tricks of blogging. Herman, having blogged for about a decade, knows what he’s talking about.
After a tour of the building, and breakfast provided by Floom, we dove into blogging. At this moment there are so many different types of blogs in circulation that you have a ton of different ways you can go when you decide to start blogging. There is a topic for everyone to enjoy and write about, mommy blogs, fashion blogs, shop blogs, movie blogs, music blogs, hobby blogs, vlogs (video blogs)…
Before starting with blogging, think long and hard about which language you want to use. If you go for English, you might get the advantage of the world being able to read the text but you have more competition. When choosing Dutch, the amount of people who will be able to read it might be smaller, but so is the amount of people talking about the same thing.
Where a few years ago, companies were looking for likes on Facebook, they are now stepping over to blogs and getting views there. Beside big companies, shops are blogging now more and more too. This to give some additional info and user experience news on the items that they have for sale. When doing this though, make sure that the content you are using to post is unique and original.
There are a few different types of content:
- Original content
- Curated content – e.g. noting quotes during an event and creating a blogpost based on this
- Recycled content – updating existing content – good for yearly recurring posts
One rule in getting popularity and more hits is being the first person to blog about something. If you are the first to write about something, especially after an event, if people are looking for information about the event or products that were introduced there, your blog is the first (sometimes only one) where they can find the data.
There was one more thing that we can learn from Herman. He “hustles” people into reading his posts when he knows they are relevant for them. This can be done by mailing, direct messaging (facebook/twitter), sharing the link in specified groups, … This way, you can generate more traffic towards your own blog.
If you are thinking about starting a blog, don’t hesitate. You can search for blogs that are looking for a guest blogger (twitter search for “gast blogger gezocht”). Or find a topic you want to talk about, just start a blog (recommended: WordPress.org + Webhost like combell.com) and even if your layout is not yet 100% just bring the content out there, cause the content is crucial!
I would like to thank Kel for organizing the event and Herman for providing all the useful information about blogging. Also, a big thank you to the following companies for providing items for our goodie bag: KBC, Bol.com, snoepzoet.be, So Baggy and Bruxx.
And as I learned on Saturday and me being a guest blogger on here, if you want to read more of my work, check out my blog.
- http://www.yoast.com/suggest (which shows google suggestions when typing a topic, ideal inspiration)
- https://www.google.com/trends/ (popular searches on Google)
- http://tools.pingdom.com/fpt/ (speed test of your website/blog)